According to a new report from GameSquare-owned streaming analytics firm Stream Hatchet, overall consumption of content on streaming platforms is up, but the appetite for esports-specific content has trended downward ever-so-slightly.
According to data from the 2024 Q2 Live Streaming Trends Report, overall streaming consumption is up for Q2 2024 by 10% compared to the same period a year ago across streaming platforms that Stream Hatchet tracks including Twitch, Kick, YouTube, Chzzk, Rumble, Facebook, and others.
Drilling down by platform:
- Twitch lost 10% of its market share in Q2 (YoY), falling from 70% to 60.3% and 5.1B hours watched.
- YouTube Gaming’s share grew from 17% to 23% (YoY) and 23.4B hours watched.
- Kick has gained a 5.5% stake of the share with 462M hours watched.
- AfreecaTV comes in at 3.4% and 290M hours watched.
- Chzzk is now #5 with 2.1% and 177M hours watched.
- Other platforms accounted for around 5.3% and 451M hours watched.
Interestingly enough, the report indicates that during Q2 esports viewership on streaming platforms saw a minor 1% decline in attention, falling short by just 7M hours watched compared to Q2 2023 (654M hours watched in Q2 2024 compared to 661M hours watched in the same period a year ago. The most-watched events for Q2, according to the report:
LoL 2024 Mid-Season Invitational – 70M hours watched, 10.7% of esports viewership.
MPL Indonesia Season 13 – 54M hours watched.
2024 Valorant Champions Tour: Americas League Stage 1 – 26M hours watched.
Top games by hours watched included Grand Theft Auto V, League of Legends, Mobile Legends: Bang Bang, Counter-Strike 2, Dota 2, Valorant, Fortnite, Call of Duty: Modern Warfare 3, Minecraft, and Elden Ring (thanks to the recent release of the DLC, Elden Ring: Shadow of the Erdtree). Elden Ring was the clear winner in Q2 2024 with 81.2M hours watched, an 85% increase in viewership compared to Q2 2023.
For more details on other data collected in the report including Rumble’s growth (and the popularity of its political content), the top streamers for Q2 2024, and other trends, check out Stream Hatchet’s official website.