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THE ESPORTS ADVOCATE

Star Sports Network Secures Esports World Cup Media Rights

Company will broadcast the event in India, thanks to a new media rights deal.

James FudgebyJames Fudge
July 1, 2024
in Brands, Money, Partnerships
Reading Time: 5 mins read
Star Sports India partners with the Esports World Cup

Star Sports India partners with the Esports World Cup

India-based TV network Star Sports Network and the Esports World Cup Foundation announced this week that the India-based Disney subsidiary has secured the broadcasting rights in the region to the Esports World Cup, which officially begins this week in Riyadh, Saudi Arabia, and runs until Aug. 25.

Financial terms of the deal were not disclosed.

“Esports is rapidly emerging as a significant force, fuelled by India’s burgeoning gaming culture and its recognition on the global stage,” said Vikram Passi, Head Marketing – Sports, Disney Star. “The BGMI Masters’ Series, in just a few seasons, has firmly established itself as a premier tournament in India, demonstrating the immense potential for world-class Esports competitions. With the upcoming Esports World Cup broadcast, we aim to expand our audience base, energize the gaming community, and foster greater acceptance of Esports among non-gamers. This event will not only captivate dedicated Esports enthusiasts but also engage a younger demographic across our platforms, driving a broader appreciation for the competitive gaming landscape.”

Star Sports Network is part of a block of pay television sports channels in India owned by Disney Star, a subsidiary of Disney India.

The Esports World Cup is a multi-week, multi-discipline esports competition running from July 3 – Aug. 25, in Riyadh, Saudi Arabia, funded by a grant from the Saudi Arabian government, while competitions are being facilitated by ESL FACEIT Group, which is a wholly-owned subsidiary of Savvy Games Group. Savvy is owned by the Saudi government’s Public Investment Fund and its Chairman of the board is Saudi Arabia’s de facto ruler HRH Crown Prince MBS. EFG is home to tournament organizer ESL, Esports Engine, competition platform FACEIT, and esports and gaming festival company DreamHack.

This week’s schedule (Week 1) will feature the following games:

Esports World Cup Week 1
Esports World Cup Week 1

Call of Duty: Warzone Teams:

  • AG Global
  • Al Ula
  • BSL
  • Cloud9
  • Fnatic
  • Gaimin Gladiators
  • Guild Esports
  • Natus Vincere
  • New Icons
  • OMiT
  • Onyx Ravens
  • SGP Syndicate
  • Team abWizz
  • Team Destroy
  • Team Falcons
  • Team Heretics
  • Team iZund
  • Team Vision
  • Team Vitality
  • Team xizx7
  • Twisted Minds

Dota 2 (Riyadh Masters) Teams:

  • Aurora
  • Azure Ray
  • Beastcoast
  • BetBoom Team
  • Blacklist International
  • Entity
  • G2 x iG
  • Gaimin Gladiators
  • HEROIC
  • LGD Gaming
  • MOUZ
  • Nouns
  • OG Esports
  • PSG Quest
  • Team Falcons
  • Team Liquid
  • Team Spirit
  • Tundra Esports
  • Virtus.pro
  • WBG.XG

League of Legends Teams:

  • Bilibili Gaming
  • FlyQuest
  • Fnatic
  • G2 Esports
  • Gen.G
  • T1
  • Team Liquid Honda
  • Top Esports

ML:BB Teams:

  • Brute Force
  • Cloud9
  • Entity7
  • EVOS Glory
  • Falcon Esports
  • Falcons
  • AP.Bren
  • Fire Flux Esports
  • Fnatic ONIC
  • HomeBois
  • IHC Esports
  • KeepBest Gaming
  • Liquid Echo
  • NIP Flash
  • RRQ Akira
  • S2G Esports
  • See You Soon
  • Selangor Red Giants
  • Team Falcons
  • Team Spirit
  • Trained to Kill
  • Twisted Minds
  • Xianyou Gaming
  • Zino Zenith
Tags: Broadcasting RightsEsports Business NewsEsports Business News & AnalysisEsports EventsEsports PartnershipsEsports World CupEsports World Cup FoundationIndiaMedia RightsPublic Investment FundRiyadhSaudi ArabiaSaudi GovernmentStar Sports Network
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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