The Esports World Cup Foundation announced Thursday that Heinz, Logitech G, and Secretlab have partnered with the Esports World Cup as official event suppliers for the multi-week event taking place in Riyadh, Saudi Arabia, from July 3 – Aug. 25.
Financial terms of these deals were not disclosed. Esports viewership platform Esports Charts also announced a partnership on Thursday.
Under the terms of the partnership, Heinz will offer activations—like presenting new mayo flavors—and product samples to attendees of the Esports World Cup, and will engage in other marketing activities both on-site and online.
For its part, Logitech G aims to provide equipment from its PRO SERIES line for competitors to use including keyboards, gaming headsets, mice, switches, racing equipment, and more. Logitech will also have an on-site booth where it will offer fan meet & greets, contests, and product testing.
Finally, Secretlab will serve as the official chair supplier of the Esports World Cup, and has launched a limited edition product just for the event—the TITAN Evo Esports World Cup 2024 Edition.
All of these new partners will be promoted during broadcasts, on social media, and through on-site signage and branding at the event.
The Esports World Cup is a multi-week esports competition funded by a grant from the Saudi Arabian government. Competitions are being facilitated by ESL FACEIT Group, a wholly-owned subsidiary of Savvy Games Group. Savvy is owned by the Saudi government’s Public Investment Fund and its Chairman of the board is Saudi Arabia’s current ruler HRH Crown Prince MBS. EFG is home to tournament organizer ESL, Esports Engine, competition platform FACEIT, and esports and gaming festival company DreamHack.
The event features an overall prize pool of $60M USD, and will host competitions in Call of Duty: Modern Warfare III, Call of Duty: Warzone, Apex Legends, Counter-Strike 2, Dota 2, EA Sports FC 24, Fortnite, Free Fire, Honor of Kings, League of Legends, Mobile Legends: Bang Bang, Overwatch 2, PUBG Battlegrounds, PUBG Mobile, ESL R1, Rocket League, StarCraft II, Street Fighter 6, Teamfight Tactics, TEKKEN 8, and Tom Clancy’s Rainbow 6 Siege.