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Rockstar Energy Drink Re-Signs With Full Squad Gaming

Published by

James Fudge

2 weeks ago

Full Squad Gaming renews with Rockstar Energy Drink

Los Angeles-based esports organization NRG Esports and sister company Full Squad Gaming announce the renewal of their multi-year partnership with Rockstar Energy Drink.

A kick-off party was held at the NRG Spectrum Castle in L.A. on May 31, featuring special performances by That Mexican OT and Casey Veggies, as well as gold carpet interviews hosted by Full Squad Gaming and was attended by Bella Poarch, Sara Saffari, and Nate Hill, according to a release.

More importantly for the purposes of this story, the event featured a teaser premiere of the Rockstar Energy Drink-sponsored content series, Who’s the Imposter: Celebrity Edition, which officially launches on June 12. Upcoming episodes of the show will feature That Mexican OT, Sara Saffari, Trevor Wallace, Tommyunold, and others.

Full Squad Gaming has had some strong metrics to date on its various channels including 563M impressions, 415M video views, and 37.3M engagements, with 200K views per video. In addition, it has garnered 214M views on TikTok with 22M engagements, averaging 1.7M views per video. On YouTube, Shorts had 197M views, 16M engagements, and an average of 1.5M views per video.

Who’s the Imposter: Celebrity Edition premiered June 12 on the official Full Squad Gaming channel, with a new episode airing each week.

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.