Riot Games announced Thursday that the League of Legends EMEA Championship (LEC) has partnered with the Marriott Bonvoy as its first-ever official hotel partner for the upcoming LEC Season Finals.
Financial terms of this partnership were not disclosed.
“Our partnership with Riot Games’ LEC Season Finals is a key milestone for Marriott Bonvoy, marking our first step into the Esports sphere. As the world’s largest hotel group, we’re continually striving to innovate and add to the extraordinary, one-of-a-kind experiences that we offer to our guests and our members at our hotels and through our award-winning loyalty programme,” said Neal Jones, Chief Sales & Marketing Officer, EMEA. “Through this collaboration, we’re excited to introduce fans to our leading portfolio of hotels around the world and offer our members the chance to make unforgettable memories with our LEC Marriott Bonvoy Moments.”
Under the terms of this partnership, LEC fans who enroll in Marriott Bonvoy’s loyalty program before Aug. 30 (for free), will have the opportunity to receive an exclusive League of Legends Digital Collectable Masterwork Chest & Key that “potentially unlocks” some special in-game items.
Fans traveling to Munich for the LEC Season Finals will also have the opportunity to take advantage of “an exclusive LEC Summer Finals Package” through 11 participating Marriott Bonvoy hotels. The discount package includes a complimentary breakfast and a Marriott Bonvoy Summoners Kit—including an LEC Collectable Room Key and other “exclusive merchandise.”
Fans will also receive “exclusive food and beverage offers via Marriott Bonvoy’s More Cravings or enjoy experiential activations due to take place in Munich Marriott Hotel City West during the Finals,” according to a release.
Marriott Bonvoy will also launch a series of “exclusive LEC Season Finals Moments” on its Marriott Bonvoy Moments platform for members to use their program points on for access to some experiences at this year’s LEC Season Finals. The Marriott Bonvoy Moments will also include a playtest (a chance to play on the tournament stage before the finals) and a backstage tour (though the capacity of these programs is limited).
Finally, Marriott Bonvoy branding will be visible during the LEC Roadshow matchdays.
The LEC Season Finals will be held at the Olympic Hall in Munich from Aug. 30 – Sept. 1.