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THE ESPORTS ADVOCATE

GamerLegion Extends Partnership With Shikenso Analytics

Another year of evaluating the effectiveness of sponsorship and partnership exposure is signed and sealed.

James FudgebyJames Fudge
June 25, 2024
in Brands, Partnerships
Reading Time: 2 mins read
Shikenso Analytics and GamerLegion continue partnership for another year

Shikenso Analytics and GamerLegion continue partnership for another year

Germany-based esports organization GamerLegion has extended its partnership with esports analytics firm Shikenso Analytics for an additional year.

Financial terms of this extended partnership were not disclosed. GamerLegion and Shikenso first began working together in 2022.

Under the terms of the deal, Shikenso Analytics will continue to monitor and analyze GamerLegion’s collaborations across social media and streaming platforms using the company’s AI technologies. In addition to improving exposure of existing brands, Shikenso Analytics will help GamerLegion collect data that can be used to secure new sponsorship and partnership deals.

GamerLegion currently competes in Counter-Strike 2, Rocket League, TEKKEN 8, and Age of Empires II. The organization’s current partners include betting company FONBET, Germany-based gaming chair maker BACKFORCE, and industrial saw blade manufacturer Re-Bo.

GamerLegion is part of a growing list of Shikenso Analytics partners including ALDI France, G2 Esports, Complexity, Team BDS, PGL, Team Liquid, Bright Up Agency, GIANTX, Esports Insider, SK Gaming, Yalla Esports, Gentle Mates, M80, Fnatic, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.

Tags: BrandsEsports Business NewsEsports Business News & AnalysisEsports DataEsports PartnershipsGamerLegionMarketingPartnersShikenso AnalyticsSponsors
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James Fudge

James Fudge

With a career spanning over two decades in the esports and gaming journalism landscape, James Fudge stands as a seasoned veteran and a pivotal figure in the evolution of esports media. His journey began in 1997 at Game-Wire / Avault, where he curated gaming and community news, laying the groundwork for his expertise in the field. In his more recent roles, James cemented his status as an authority in the esports business sphere as Senior Editor Esports at Sports Business Journal and The Esports Observer between 2018 and 2021.

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