ALDI France Partners With Shikenso Analytics

Shikenso Analytics partners with ALDI France

German analytics firm Shikenso Analytics and retailer ALDI France announced Thursday that they have signed a partnership agreement.

Financial terms of this extended deal were not disclosed.

Under the terms of the deal, Shikenso will help the French division of ALDI Nord Group to analyze and improve its partnerships within the esports ecosystem. The company made its entry into esports in 2020 when it worked with Team Vitality, Solary, and the LFL to develop dietary plans for players; and in 2023 it sponsored esports organization Gentle Mates.

According to a release, the retailer will track and measure its sponsorship success with partnered esports teams Team Vitality, Gentle Mates, and Solary, with the aim of fostering mutually beneficial long-term relationships, optimizing existing partnerships, and building data-driven strategies to improve performance. In general, ALDI France will use Shikenso’s “AI-driven technology” to analyze partnership performance during broadcasts, and live streams, and across various social media and content creation platforms.

ALDI France is part of a growing list of Shikenso Analytics partners including G2 Esports, Complexity, Team BDS, PGL, Team Liquid, Bright Up Agency, GIANTX, Esports Insider, SK Gaming, Yalla Esports, Gentle Mates, M80, Fnatic, INSIGHT, Ninjas in Pyjamas (NIP Group), KRÜ Esports, FURIA, Turtle Beach, Pinnacle, GAIMIN Gladiators, Berlin-based BIG, and Portugal-based Saw.gg.