Esports organization TSM announced on Wednesday a new partnership with sandwich (sub) shop chain Jersey Mike’s. The duration of this new partnership, which is exclusive to TSM in North America, will be three years and will see Jersey Mike’s named the official sub sandwich of TSM.
Financial terms of the deal were not disclosed.
As part of the deal, TSM and Jersey Mike’s will collaborate on activations and content include a fan-focused sweepstakes with undisclosed “epic prizes,” an activation called the “Subs for Subs” initiative where Jersey Mike’s will “gift thousands of subscriptions and free subs” to new Twitch streamers to help them grow their audiences, a custom “Jersey Mike’s Blitz Arena” in TSM’s esports coaching app Blitz, and an internship program aimed at students attending historically black colleges and universities (HBCUs) in the United States.
Jersey Mike’s is no stranger to esports: in the past it has sponsored Team Liquid (it renewed a deal with the organization in 2020 for three years) and the 2019 iteration of Overlords of Orlando, a Super Smash Bros. tournament organized by Juan “Hungrybox” Debiedma. Jersey Mike’s joins other current TSM sponsors such as GMC, Logitech G, Twitch, and Geico.